Dial — Acceptable Use Policy

Version 2026-11 · Part of the Terms of Service.

Dial makes calls for you, to get your own errands done: booking, enquiries, customer care, follow-ups, cancellations. Use it the way you would use your own phone, honestly and politely. This policy says what is not allowed. Breaking it can get a call refused, your account suspended or closed, and may be reported to the authorities.

1. Always

• The agent says it is an AI assistant calling on your behalf at the start of every call. Don't ask it to hide this, deny it, or claim to be you or anyone else.
• Give a truthful brief, with only the details the call needs and that you are entitled to share.
• Respect "no". If someone asks not to be called again, that number goes on our "never call" list for everyone.

2. Not allowed

Marketing and mass calling

• Telemarketing, promotional or commercial communication (TRAI Telecom Commercial Communications Customer Preference Regulations, 2018, as amended), selling, lead generation, appointment-setting for sales.
• Surveys, polls, political or religious campaigning, fundraising.
• Bulk, automated or repetitive calls: the same message to many numbers, calling lists, or calling the same number over and over.

Harm to people

• Harassment, threats, abuse, stalking, intimidation, hate speech or sexual content.
• Prank calls; calling someone who doesn't want to hear from you (for example an ex-partner); getting around a block or a "never call" entry.
• Debt collection or pressuring anyone to pay.
• Calls about or to children, except ordinary errands for your own family (for example a school office or a paediatric appointment).

Deception and fraud

• Impersonating a real person, a government body or official, the police, a court, a bank, a telecom operator or any company.
• Phishing, social engineering, or trying to get OTPs, passwords, card numbers, Aadhaar, PAN or other credentials.
• Fraud, cheating, false complaints, fake reviews, or misleading a business to its loss.
• Making the agent agree to things you have no intention of honouring.

Numbers we never call

• Emergency numbers: 100, 101, 102, 108, 112 and other emergency, police, fire or ambulance lines. In an emergency call them yourself.
• Premium-rate numbers, short codes, service codes (*/#), and numbers outside India.
• Numbers on our "never call" list, and numbers registered for special protection where the law requires it.

Sensitive data

• Don't put OTPs, card details, UPI PINs, bank passwords, Aadhaar or PAN in a brief or answer. The agent will not say them.
• Don't use Dial to collect other people's personal data beyond what the errand needs.

The service itself

• Probing, scraping, overloading or attacking Dial, sharing or selling accounts or API keys, getting around rate limits, balance checks or safety checks, or using Dial to build a competing calling service.
• Anything illegal in India, including under the Information Technology Act, 2000, the Telecommunications Act, 2023, the Bharatiya Nyaya Sanhita, 2023 and the DPDP Act, 2023.

3. How we enforce it

• Every brief is checked before dialling, automatically and sometimes by an operator; calls that look prohibited are refused with the reason.
• Limits apply: calls per day, minutes, calls to the same number, concurrent calls.
• Operators may review transcripts of flagged or reported calls.
• We may refuse calls, warn, suspend or close accounts, block numbers, and cooperate with lawful requests from authorities.

4. Report a problem

Received an unwanted call from Dial? Write to [abuse email] with the date, time and the number that was called, or just tell the agent "please don't call this number again". We act on reports within [2 working days].